1. New Marketing Concept with Semiomantics XOMS
The Ycademy August Seminar will focus on the new Marketing Concept using WordPress Multi-Site structures developed by Semiomantics. The new developments implement the most recent groundbreaking ideas when it comes to WordPress based semantic website development.
Why a new Marketing Concept
Recent changes of the Google algorithm as well as the developments of WordPress to more flexible taxonomies open new perspectives for developers who aim for high impact on Google search. Semiomantics is specialized in excellent semantic exploitation of WordPress as well as of Google.
WordPress Multi-Site for advanced Marketing and high Impact
While WP custom taxonomies allow for better structured content and CMS like flexibility when building customized site structures, the resulting canonical permalinks do not always satisfy Semiomantics high standards of optimization. For this reason we have been running performance tests since April to measure the impact of various set-ups and alternatives.
Interestingly, the Multi-Site concept offers better overall performance than structures with complex custom taxonomies.
Seminar participants will convert an existing site into a Multi-Site site testing the Semiomantics XOMS Theme and script.
2. Advanced Photo Editing with Photoshop CS6
With the release of Adobe’s Photoshop CS6 a bunch of new features have been announced and widely commented such as the Adaptive Wide Angle and new Lens Correction features. There are however some well hidden gems available in the extended version of Photoshop CS6 related to 3D as well as to Photographic toning for example.
Many of the new features improve the efficiency of designers’ workflow namely for artistic image editing as well as for advertising purposes; the 3D Text Extrusion is just an example for a few more interesting features which will serve web editors as well as editors of printed matters.
We will demonstrate the new features and use the PS Workshop to apply some of them to create a few samples and templates for future reference.
Finally we will install and introduce Adobe Edge preview version 6.1.
According to Adobe (YouTube may not agree lol), Flash is still best for video streaming and gaming while interactive web design and advertising will be HTML5′s strong points. While browsers are adapting to the new reality and websites are busy converting flash to HTML5 also in view of the steep increase of mobile traffic, the final version of HTML5 is planned to be released in 2014 only – thus there is still time to plant the last nail into the Flash coffin.
We will just do an intro to Adobe Edge and time permitting go through a few examples; but this will be just the beginning of a new learning curve on the path to profitability.
I am looking forward to seeing you at the Ycademy August Seminar, yet another smashing edition!
Seminar Schedule and Tickets
August 25/26, 2012 aarting at 1 pm London Time and ending at 9 pm London time on both days.
Cost $85 with the usual discounts for Ycademy Pros (please contact Bianca at bianca(at)ycademy.com).