Marketing with WordPress Seminar

Original Article at Marketing with WordPress Seminar.

How to Use WordPress for Online Marketing

How to Use WordPress for Online Marketing

The August Ycademy Online Seminar will focus on transforming your WordPress CMS into a powerful Marketing Machine.

Online Marketing

Online Marketing is about gaining high visibility within a target market and submitting to targeted audiences our products and services. While a business website is the base of the online presence, the visibility and traffic remain the essential part of the marketing process. Semiomantics has proven for years its ability to gain high Google rankings, visibility and traffic in most any niche and under most any keyword. The XO script allows us to out-perform competitors when it comes to publishing. Attracting potential customers to our website is the first step, keeping visitors on the site and making them return is a second issue all together. Also, with the often large number of affiliate links users have to fight with, we need to implement features which make the workflow more efficient and allow to automatically promote affiliate links under multiple keywords. In fact, this does not only concern the promotion of Affiliate links, but any link to which we want to drive traffic.

Ycademy Online Seminar Marketing with WordPress

WordPress Marketing Theme XO

The Semiomantics XO Framework is built with all the characteristics required for a high performance marketing website. Flexible layouts, easy customization and above all, highly optimized for Search Engines, XO serves as the ideal starting point for any online marketing effort. Depending on the marketing strategies, various scripts can be added to XO to execute marketing tasks. The Seminar will focus in depth on two main strategies:

Email Marketing
Affiliate Marketing

Email Marketing with XO for WordPress

We will look into two aspects of Email Marketing:

Technical issues
Look and Perception (Design)

Setting up the XO Theme for Email Marketing

Email Marketing allows to follow up on visitors and their interest in our content. These follow ups can be implemented by using features such as

Opt-in list building
Auto-responders
Newsletters
News blasts
Individual mails
Lead capture pages

… and so on. Follow-ups aim conversion as well as bringing our content in front of a highly targeted audience (warm market). The first part of the Seminar will resolve all technical issues and make sure that all participants are fully equipped to launch email campaigns as per individual needs. This means mainly that we will configure and set-up the mailing scripts and features, test them and build one or multiple newsletters to which visitors can subscribe.

Newsletter and Email Design for WordPress (XO Theme)

Designing a Newsletter is similar to designing a Website in as much as the Look and Feel goes. Also, a newsletter, namely its online version can include functions for feed-back and interaction. We will distinguish between the emails being sent out to subscribers and the online version of the newsletter. Once the functions decided, we will apply graphic design to make the mails and newsletters look attractive and functional. To start personal Newsletter Theme Development, each participant will receive a copy of the XOmail theme, which will serve as a bases point for customization and adaptation to individual needs. At the seminar we will customize the Email marketing publications to fit into each participants XO theme design (Logo, color, graphics, fonts, layout). The set-up and implementation of the above will take a good part of the Seminar’s 2 day schedule.

Affiliate Marketing with WordPress (XO Theme)

To conclude the Seminar we will have a closer look at one aspect of Affiliate Marketing, namely the integration of automated link promotion. This is not only important for affiliate marketers but for all those who sell own products and services as well (target your shop). In fact, you could also just promote and automatically build links back to your main authority posts or pages. Join the Seminar and we will show you how :-).

Schedule

As usual, the Seminar will take place Saturday and Sunday from 1 pm — 9 pm London Time. Ticket price: as usual: $85 Discounts for Ycademy Pros as usual — please ask Bianca for the Code. (bianca(at)ycademy.com)

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