About the Social Community

When looking at the amount of Social Networks sprouting everywhere – Empire Avenue, Facebook, Twitter to start with – it all seems to be about the Social Community and its interaction, so-called ‘conversation’ and communication. We are talking strictly online here.

The question is: how social is a ‘Like’, how social is a ‘blurb’…. how social is all this on the surface forced and in most cases minimal and totally superficial exchange for some virtual benefit in one way or another really?

And then we have to ask ourselves what we actually understand by ‘social’? Sure, we all seem to know what it means, but what’s the definition?

About the Social Community

Before going into the more scientific approach, I found a quote by Rudolf Steiner that encompasses within just one sentence what I think says it all – and I am monitoring in my own activities on especially Empire Avenue whether or not we actually – virtually speaking – live it… whether it’s at all possible… :

“A healthy social life is found only, when in the mirror of each soul the whole community finds its reflection, and when in the whole community the virtue of each one is living.”

The photo of a flamingo looking at his own reflection in the water I shot a few months back in Hout Bay, South Africa illustrates the thought and leaves room for meditation. Imagine the whole flamingo community around… which it was, just not captured on this photo, but on many others. He was part of it, totally… sort of floating on their distinctive ‘blabla’ while certainly more interested in anything eatable he could grab in the muddy waters under his stamping feet…

Social Meaning

So now let’s look into the social meaning via Wikipedia – I quote their definition:

“The term Social refers to a characteristic of living organisms (humans in particular, though biologists also apply the term to populations of other animals). It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.”
What I find interesting is the statement: “… irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary”.

I continue:

“In the absence of agreement about its meaning, the term ‘social’ is used in many different senses and regarded as a fuzzy concept, referring among other things to:

Attitudes, orientations, or behaviors which take the interests, intentions, or needs of other people into account (in contrast to anti-social behaviour) has played some role in defining the idea or the principle. For instance terms like social realism, social justice, social constructivism, social psychology and social capital imply that there is some social process involved or considered, a process that is not there in regular, “non-social” realism, justice, constructivism, psychology, or capital.

The adjective ‘social’ is also used often in political discourse, although its meaning in a context depends heavily on who is using it. In left-wing circles it is often used to imply a positive characteristic, while in right-wing circles it is generally used to imply a negative characteristic. It should also be noted that, overall, this adjective is used much more often by those on the political left than by those on the political right. For these reasons, those seeking to avoid association with the left-right political debates often seek to label their work with phrases that do not include the word ‘social’. An example is quasi-empiricism in mathematics which is sometimes labelled social constructivism by those who see it as an unwarranted intrusion of social considerations in mathematical practice.

In contemporary society, ‘social’ often refers to the redistributive policies of the government which aim to apply resources in the public interest, for example, social security. Policy concerns then include the problems of social exclusion and social cohesion. Here, ‘social’ contrasts with ‘private’ and to the distinction between the public and the private (or privatised) spheres, where ownership relations define access to resources and attention. [...]”

We often take expressions and terms for granted without questioning them or going into more depth; I think here’s lots of room for thought as concerns ‘Social Networks’ on the Internet… the online soclial community so to speak… and its influence on Social Network Publishing.

Your thoughts are welcome…

Presenting Web Design Graphics

In today’s madly media oriented virtual world it’s important to integrate good quality pictures and images into our Websites and Blogs, ideally based on our own digital photography and/or Graphic Artwork.

Within that context and with improving Internet streaming and connectivities even down here in the sticks in South Africa, the ‘packaging’ of anything we present gains in importance. Just as in the ‘real’ world… the ‘look’ is what counts most. This means that we as Web Designers and Graphic Artists have to adapt our skills to be Presenting Web Design Graphics in a professional and appealing way.

Presenting Web Design Graphics

Presenting Web Design Graphics can be done the long and more elaborate way – depending obviously on the effect you wish to achieve as some are really just done in a few mouse clicks if you know the brilliant tools in your Adobe Photoshop CS4 – but for those who want to present their photos and images in a clean and pleasant manner without having to dig through complex Photoshop Tutorials, there is a smart way saving lots of time: Actions or Action Scripts.

Well, it’s what today’s Pro’s use anyway… as time is money and why reinvent the wheel?

How to Create a Reflection

In my Photoshop Series on “How to Create a Reflection” in September 2009, I introduced you to the more complex route – although this one was easy enough.

In the above example I simply used an Action Script to create a Reflection. This example is a simple one and I would say I personally would do it just as fast the ‘normal’ route, however, when it comes to automating hundreds of steps for items we don’t necessarily do every single day… WOW! this is just Magic!

One point I want to emphasize though: we always need good material to work with – sharp big photos, good quality images. It’s jsut a rule and not to be disputed.

Photoshop Ycademy Workshops

In yesterday’s Photoshop Ycademy Workshops we looked into additional Action Scripts and did some Action Script Troubleshooting.

One important point to remember was to not change the image size until at the end. Don’t even try this! I did… and had a beautiful product at the end of Step 1 – however, there was no way to render it!

Why did this happen?

Dali Through My Eyes

I had a specific picture in mind, however, as the Artwork I wanted to integrate – Dali Through My Eyes – was of much smaller size than what was dictated by the Action Script, I just decreased its size so I had a perfect fit!  Well, so thought I !!!

But that made the rendering via the Action Script impossible and, seeing that I cannot enlargen my original Artwork without losing pixels and quality, I have to abandon the idea alltogether. Yeah… any Actions Pro may have a laugh here… but this is part of the learning curve and we will get there!

Of course, I could do it in the ‘old’ way – however… as we approach different markets now – including Printing – , we need BIG pictures of HIGH quality. It requires a different way of thinking and planning… and it’s very exciting!

For the time being, I tested another Action in terms of a Cast Shadow on that well intended DVD Cover… and, of course… that attractive reflection :)

In tonight’s Photoshop Ycademy Workshop we will look into ways of dealing with Portraits and Landscapes – so look into your image folders and have some good, big pictures ready to be ‘manipulated’ for better presentation within your websites and blogs.

And to answer your question: YES! I am and have always been a fan of that great Surrealist painter… Salvadore Dali!

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