The Garden Route » Nicholas

Small Business Online

Zo Nicholas — Sun, 22 Jan 2012 07:20:08 +0000

Small business online

Today any business that ignores the potential of marketing online is missing out on the enormous pool of potential customers and profit that the internet has to offer. The internet has opened up a global playing field for any business to take advantage of it and be an active player.

Developing an Online Presence

Developing an Online Presence can be a relatively simple affair if you know which steps to take first, otherwise it can result in being a total nightmare when searching for the right solution for your business. You can get totally lost in the minefield of information that there is. Discussing your business needs with a Small Business Consultant can save you both a lot of time and money in the long run.

Small Business Online

Building a Small Business Online

As with operating any other business, starting a small business online is a matter of developing good practices, building confidence and relationships with customers and offering products and services at a fair price.

Small Business Marketing plan

In order to market your product/s online you must have a marketing plan in place, a roadmap that drives to your ultimate goal. Drawing up such a plan is not to be a rushed process, it is worth taking the time and doing some research in order to achieve the desired result. Here are some basic questions that need to be considered when creating your marketing plan:

* Do you have the right product to attract potential customers?
* Is your product/s priced competitively?
* Which customers are you targeting? where is your target market?
* Which effective marketing techniques will you employ to reach your target?

By really spending time researching, testing, tracking and evaluating strategies, your plan will generate not only high volumes of traffic but interest, brand recognition, customers and sales that boost your business profits. Marketing plans also need to undergo periodic reviews; markets change, trends change, all of these to be considered when you evaluate the success your plan.

Small Business Marketing Budget

One of the first essential steps for any business, on or offline, is to decide upon and allocate a marketing budget, both yearly and the monthly that includes the running cost. Without advertising your business it is more likely not to succeed these days due to the enormous aggressive competition that there is around. Marketing your small business does cost money if you wish to succeeed! One of the main advantages of marketing your business online is that you do have low start up costs however as your business develops online you may need to expand and also take into consideration new marketing techniques that could further generate business growth.

A marketing budget has to based on a solid business plan. The budget must be realistic; even if you go so far as to learn how to do it yourself there is still a cost. Not everyone has the time nor the patience to go through the learning curve that is required to run a profitable small business online.

If you are busy running a business time is always at a premium. Working together with a qualified online business developer or consultant, discussing and brainstorning ideas means that he/she will find the best solution for your particular business needs and time and money is not wasted. Spending money on the right solution is an investment towards your business’s future.

IT Consulting

At Small Business Consulting we are part of a small international team of highly trained web developers, designers, project managers and consultants who will work with you on a one to one basis, discussing your plan and the best possible solution in order to assure long term customer satisfaction and performance.

Author:
Zo Nicholas, Media, Marketing, Publishing.

Co-Founder of YORGOO, YORGOO Press and Semiomantics.

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Internet Marketing Services

Zo Nicholas — Wed, 18 Jan 2012 07:18:41 +0000

By Zo Nicholas

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Internet Marketing services

Marketing a product, any product, whether on or offline requires planning. Offline, you need the services of an advertising company to market your products, or if you do it yourself and use the services of a publisher and/or leaflet distributor, newspaper/magazine advertising. Online there are many Internet Marketing Services offered that provide effective marketing campaigns with measurable results and Google top ranking.

Internet Marketing

The advantages of Internet Marketing is that it is relatively inexpensive if you compare cost ratios with offline advertising campaigns, online there is much wider audience that a company or small business can reach. With the increase of internet users world wide and today’s technological advances, Web 2.0 strategies encourage much more consumer interactivity online, product research with smooth and speedy shopping results.

Internet Marketing Services

Internet Marketing Strategy

In order to achieve success in marketing a product online it requires a internet marketer to develop an internet marketing strategy, one that clearly defines and targets a specific audience in order to achieve measurable results. Discuss your specific needs with a qualified IT Cosultant who will guide you through the complexity of a successful marketing campaign.

Results can be easily measured with the use of web analytics to ascertain the efficiency and value of any marketing campaign providing value for money.

Internet Marketing Services

Internet marketing Services are many and varied. There are many ways in which you can communicate your advertising message to a targeted audience.

* Email marketing
* Banner Advertising
* Contextual advertising
* Social Media optimisation
* Search engine optimisation (SEO)
* Search engine marketing (SEM)
* Mobile Advertising

just to name few of the methods applied to internet marketing.

Mobile Advertising

Mobile advertising is a recent phenomena, a trend that cannot be ignored. The mobile industry is developing fast and growing. Many of the larger companies have already adopted the mobile medium as a way to advertise their products. Small businesses to are beginning to see the value and are adopting this method of advertising targeting specific audiences.

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Daily Online Training Calls 2010

Zo Nicholas — Tue, 10 Jan 2012 19:20:15 +0000

By Zo Nicholas

Daily Online Training Calls 2010

A new year and the start of a new decade with 2010, MMX, and a new schedule of Daily Online Training calls that start next week on Monday 11th January 2010 in yorgotalk.com at 8p.m. London Time.

Business Education

Learning Online

In today’s fragile economy jobs are no longer secure. Developing a second income stream is a way to supplement an inome for many people these days. Make 2010 the year when you learn to market your business, profitably online. Your business needs exposure on the internet in order to flourish. Learning online entirely from the comfort of your own home is the easiest way to start learning marketing that will make your home business a success.

Semiomantics XO 2010 Edition

We start the learning curve in 2010 with a one day seminar based on the new edition of Semiomantics XO. The new edition of Semiomantics XO does not require any plug-ins. Anyone running a wordpress blog knows exactly what a pain these can be. If you have never used a wordpress blog before this is a great way to start, especially if you look for high visibilty and authority on search engines. For more information on this subject just leave a message here. Semiomantics XO 2010 Edition, what a superb script to start 2010 rolling!

Britain’s Big Freeze continues

Zo Nicholas — Tue, 10 Jan 2012 07:18:01 +0000

By Zo Nicholas

Britain’s Big Freeze continues

Britains big freeze continues with temperatures dropping to -22 Celsius at night and is forecast to last into next week. Cold! For those trying to carry on and get to work its a real misery as joureys take far longer than normal. Many roads are treacherous. Transport services and goods deliveries have also been disrupted.

For more pictures see the gallery.

Freeze or Heatwave

The knockon effect of this cold spell can be felt almost everywhere, in agriculture, industry and sport. Farmers struggling to keep herds fed, workers not been able to get into work, schools closed and many sport venues cancelled. Economically the whole of the country has been disrupted. Snow is only fun when you are well prepared to cope with the conditions. Here in the U.K. we are definitely not prepared for such a big freeze as this. We freeze and yet in South Africa the British cricketers suffer in a heatwave of temperatures of over 40 Celsius.

Britain dips into conditions lower than the South Pole, others bask on the beaches in soaring temperatures in a heatwave. Real extremes in the weather. The climate has certainly changed. The plants tell their own story too as they respond to the changes; global warming as predicted by the scientists is happening , whether man made or not, we do need to be prepared just like the good old fashioned boy scouts. Who knows what next week will bring.

Britain’s Big Freeze

Zo Nicholas — Mon, 09 Jan 2012 19:21:07 +0000

By Zo Nicholas

Britain’s Big Freeze

The snow and cold weather grips the nation, with temperatures falling as low as -17C in some areas. Britains’ big freeze of 2010 is quite a contrast to other years when temperatures were so mild that a stroll along the beach was a pleasant experience. Today we stay huddled up indoors to keep warm, fires or central heating on and only a few brave folk venturing out on the nearly empty roads. Many main roads round here are passable, but require caution and very slow speeds, however, the minor roads are really treacherous. Ice is the main problem causing both people and cars to skid.

Extremes – Summer/Winter

Cold Weather

The cold weather is here to last for a few more days, so the weathermen tell us, creating problems for many citizens around the British Isles. This weather has not only hit Britain but also many countries in the northern hemisphere, France, Norway, Spain and central Europe to name a few, whilst the mediterranean countries enjoy warmer weathe than usual. I personally don’t remember us here in our part of the country having such a long, cold spell for many years. As a child we used to have winters like this, but over the past 20years or so winters round here have been reasonably mild. Is this the ‘extremes’ that we were warned about with the coming of the global warming?

Web Development

Zo Nicholas — Thu, 05 Jan 2012 19:19:07 +0000

By Zo Nicholas

Web Development

Today, web development includes not only developing a website but also incorporates interactivity and communication with consumers, a bonus for any marketer marketing his products online.

Owning a website on the World Wide Web is a real advantage for any trader therse days. As more and more people all over the world gain access to the internet so many more people search online for services or products. By owning website you increase your business visibility and increase your customer potential, not only locally but globally.

Running a website can be time-consuming and require specialist knowledge, not something that every business owner is suited to. Using a professional web developer or web designer makes your life trouble free, simply leaving the working of a website to the expert.

IT Consulting

You talk ~ We listen! By discussing your business needs with an IT Consultant, he/she can advise y0u on many matters regarding your web development: the structure, design, functionality to best suit your business purpose. Consultants are qualified and trained to provide their clients with the best possible solutions and up to date services keeping ahead of the competition.

Windows 7: God Mode Tip

Zo Nicholas — Wed, 04 Jan 2012 19:17:51 +0000

By Zo Nicholas

Windows 7 : God Mode Tip

I really like my new Windows 7, its such an improvement on Windows Vista. Today a friend passed on a super tip that I would like to share. Ever heard of GodMode?

GodMode is a cool feature that allows you to see all the computer settings in one place, no more scrolling around to find what you need.

How to enable GodMode on Windows 7

To enable GodMode on Windows 7 (was also available on vista) create a new folder on your desktop and name it:
GodMode.{ED7BA470-8E54-465E-825C-99712043E01C}

Magically you will see this icon appear.

: GodMode

Right click and open and you will see a wholelist of 276 items appear, a whole array of computer settings all in one place. Cool eh?

Happy New Year 2010

Zo Nicholas — Mon, 02 Jan 2012 07:21:21 +0000

By Zo Nicholas

HAPPY NEW MMX !

” Cheers to a new year and another chance for us to get it right.” Oprah Winfrey………..and maybe this year …..WE WILL!

HAPPY NEW YEAR!

Wishing everyone, Peace, Happiness and Prosperity!
With Joy and LAUGHTER throughout the year,

Zo Nicholas

Happy New Year MMX

Zo Nicholas — Sun, 01 Jan 2012 19:20:40 +0000

By Zo Nicholas

HAPPY NEW MMX !

” Cheers to a new year and another chance for us to get it right.” Oprah Winfrey………..and maybe this year …..WE WILL!

HAPPY NEW YEAR!

Wishing everyone, Peace, Happiness and Prosperity!
With Joy and LAUGHTER throughout the year,

Zo Nicholas

Preparing for MMX

Zo Nicholas — Sat, 31 Dec 2011 07:20:21 +0000

By Zo Nicholas

Preparing for MMX

All the hustle and bustle of Christmas 2009 is nearly all behind us and so we begin to look forward to and prepare for MMX, 2010, the New Year ahead and the begining of a new decade.

Many of the large companies like Microsoft have already planned for the new year ahead with new edtions of popular products, for example: Microsoft Office 2010. We too in our own way plan the year ahead making plans for the future; re-designing, revamping, improving and creating new products.

In our personal lives we often make New Years resolutions: to better ourselves, go on a diet, go on holiday giving ourselves new goals to drive us forwards, things to look forward to.

Zygmunt Bell in Krakow’s Wawel Cathedral…”Big Sig” still is where it was hung in 1521… it needs the strength of ten men to ring the giant bell every Christmas, New Year Day…

MMX

MMX, 2010, what does this new decade hold for us all?

Let us continue to hope that the peoples of the world unite and discover Peace and Harmony and strive together towards better understanding of one anothers needs. ’One world, one people.’ We are after all the human race whatever guise we come in, and we only have one world.

Preparing for MMX …..there’s much work being done in the background on and to the new site ‘Small Business Consulting’. There’s much more to come in the New Year.

Daily Online Training Calls

Zo Nicholas — Wed, 28 Dec 2011 07:18:13 +0000

By Zo Nicholas

Daily Online Training Calls

I really can’t believe how quickly this year, 2009, has flown by. We have just had our last Daily Online Training Call, and what a super call it was.

If I look back to January 2009 and go through the topics, seminars and skills learnt in the proeeding months I realise how much has been achieved through out the year and yet there lies still so much more ahead for all the participating members. The online environment is forever changing, adapting, evolving. What was good yesterday is old hat and unstylish today. In a competetive marketplace every marketer knows that he needs to keep up with the latest trends.

Daily Online Training Calls 2010

Planning well ahead, the New Year Daily Online Training Calls will start on 11th January, as usual in yorgotalk.com @ 8p.m. London time. Already a superb schedule for the months ahead is on the drawing board. Here is just a hint of what lies ahead: shopping cart development, more photoshop workshops, small business development and so much, much more. We have a full 12months ahead of trainings, seminars and workshops. It’s amazing what you can learn online from the comfort of your own armchair.

For those who missed the finale, click below for the recording of the training call:

Daily Online Training call recording

For more information about the Daily Online Training calls click here.

Christmas 2009 images

Zo Nicholas — Mon, 26 Dec 2011 19:19:32 +0000

By Zo Nicholas

Christmas 2009 images

Photos taken locally in the U.K. over the past few days. Will we still have a white Christmas in 2009? or will all the snow be gone by then. Temperatures hover around freezing so its pretty cold all the time so there is a big chance that we may. See the gallery for more images.

See gallery here

Spot the rabbit

See if you can spot the rabbit.

Enjoy.

Christmas 2009 and beyond

Zo Nicholas — Sun, 25 Dec 2011 07:19:11 +0000

By Zo Nicholas

Christmas 2009

The flurries of snow turned into a blizzard overnight, but here by this morning we saw the snow slowly melting as the temperature increased to just over freezing. In our corner of the world we often escape the worst of the weather, however elsewhere heavy snowfalls in the U.K. have caused travel chaos, forced schools to shut and cut power to homes. Will we have a white Christmas? we will have to see as Christmas Day is still a week away.

: Christmas 2009

See Snow gallery here

Planning Ahead for 2010

Planning Ahead for 2010 first we really need to take stock of what happened in our business online in 2009.

did our business online in 2009 go as planned
which part of the plan worked best
which system failed to produce a good result and why
what did we learn from 2009

Going over what you accomplished with your business during the past helps to focus on producing a successful plan for the year ahead. Analyse the successes as well as the failures and look at the trends, this will be a good indicator for the year ahead.

Planning for 2010

For 2010 its a matter or writing down your main objective, the goal, and brainstorming.

What is your main objective by the years end
what steps need to be in place
planning a monthly objective
seasonal fluctuations and targets

2010 for me will begin a brand new site utilising a Semiomantics high performance customised script.

IT Consulting

IT Consulting is the commercial arm for customer orientated business development. When completed it will provide a valuable customer service for small business owners, marketers and online bloggers to help build their online presence; providing services like web development, small business development strategies, internet marketing services, web design, and focusing also on performance and automation. Satisfying customers need to achieve top ranking on Google.

Christmas 2009

Zo Nicholas — Sat, 24 Dec 2011 19:18:00 +0000

By Zo Nicholas

Christmas 2009

It is just over a week to Christmas and we have had our first flurries of snow yesterday. Nothing settling as yet but who knows, maybe we will have an old fashioned white Christmas this year.

Christmas 2009

It’s such a busy time of year for most of us with all the festive preparations. Presents, cards, deorations, food shopping are just a few of the activities that occupy our minds these days. Shops over laden with goods, queues everywhere; tv’s pumping out the Christmas commercials, spend, spend, spend! buy, buy, buy! Let’s all be jolly, but who will pay the bills?

Is this what Christmas is all about, a time of excess and spending more can you can afford? Parents made to feel guilty if they can’t afford the latest hot toy for their little darling!

For me, Christmas means family, a wonderful excuse to get the family together again, exchange the latest news, hot gossip, jokes, share a meal, a glass of two and above all to have FUN together! LAUGHTER! That’s the real JOY of Christmas.

year 2010

As we prepare for the forthcoming festivities our thoughts extend also to the next year ahead – 2010 and what it holds for us all, for our families, friends and the world at large. The world seems to be in turmoil these days, a world out of balance: everywhere chaos and change; the earth protesting, factions at war, strikes, and now even the members of the Climate Summit in Copenhagen cannot seem to come to a solid agreement on such an important issue as protecting our environment. Even if we cannot truly control what is happening in the world today, should we not sit down and just honestly re-think how we treat this earth that we rely on and how we treat each other these days.

Thinking of the year ahead and business matters, our last monthly Ycademy Seminar for 2009 was the preparation and extension of the Path to Profitability to 2010 and new products like the Semiomantics XO 2010.

Semionantics XO 2010

Semionantics XO 2010 is an amazing modified blog theme that requires no plugins. Any serious blogger knows what a pain these can be. With every update we encounter conflicts and some technical problems, even if they are just minor ones they are real time wasters when trying to solve the problem. Do we really need these updates so frequently? I, for one, am not so sure. No plugins means we also use less of the valuable server resources we pay for, Semiomantics XO 2010 using 50% less memory than its earlier version. Things indeed should run better, faster and smoother.

I am only too happy to acquire a plugin-free, script.

Computer not responding

Zo Nicholas — Tue, 13 Dec 2011 07:18:37 +0000

By Zo Nicholas

Computer not responding

At one time or another I’m sure everyone has a computer problem; some problems being more easily resolved than others. The other day my problem was that all the browsers stopped working; Internet Explorer, Firefox and Google Chrome all showing page not found.

Browser Not Connecting to the Internet

Browser not responding

One minute all was fine and working, next minute the browser shows ’cannot find the page’. My first response was to see whether any other sites were/were not responding. They were not, so it could be a problem with the Internet Explorer browser I was working in. Firefox to the rescue? well in this case no joy here either, nor Google Chrome. All completely dead.

The only course of action to be taken here is to ‘turn it off and on again’.

Turn it Off and On Again

It may be an old cliche but a good course of action if the computer stops working for any reason. A reboot often sparks the pc back into action again. In this case as the computer problem was just browser related I disconnected the internet connection on the wall, waited 10 seconds or so and plugged it back in again. It worked!

The browser was operational again showing web pages, in all browsers. Just refreshing the ip address did the trick. Computers are great, but only when they work as we want them too.

Author:
Zo Nicholas, Media Marketing & Publishing, Co-Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Subscribe to Zo Nicholas by Email.

The Garden Route » Nicholas

Small Business Online

Contents

Small business online

Developing an Online Presence

Building a Small Business Online

Small Business Marketing plan

Small Business Marketing Budget

IT Consulting

Read more..

Internet Marketing Services

Contents

Internet Marketing services

Internet Marketing

Internet Marketing Strategy

Internet Marketing Services

Mobile Advertising

Daily Online Training Calls 2010

Daily Online Training Calls 2010

Learning Online

Semiomantics XO 2010 Edition

Read more..

Britain’s Big Freeze continues

Britain’s Big Freeze continues

Freeze or Heatwave

Read more..

Britain’s Big Freeze

Britain’s Big Freeze

Cold Weather

Read more..

Web Development

Web Development

IT Consulting

Read more..

Windows 7: God Mode Tip

Windows 7 : God Mode Tip

How to enable GodMode on Windows 7

Read more..

Happy New Year 2010

HAPPY NEW MMX !

HAPPY NEW YEAR!

Read more..

Happy New Year MMX

HAPPY NEW MMX !

HAPPY NEW YEAR!

Read more..

Preparing for MMX

Preparing for MMX

MMX

Read more..

Daily Online Training Calls

Daily Online Training Calls

Daily Online Training Calls 2010

Read more..

Christmas 2009 images

Christmas 2009 images

Spot the rabbit

Read more..

Christmas 2009 and beyond

Christmas 2009

Planning Ahead for 2010

Planning for 2010

IT Consulting

Read more..

Christmas 2009

Christmas 2009

year 2010

Semionantics XO 2010

Read more..

Computer not responding

Computer not responding

Browser Not Connecting to the Internet

Turn it Off and On Again