How to get 64 Million Views on YouTube
Every Marketing effort on the Internet is aimed at getting more traffic, more views, more visitors, more readers and… more potential customers and clients. Enormous daily, weekly, monthly and annual advertising budgets are spent on getting products and services in front of customers before anyone else and in a way that’s more attractive, more persuasive – brief: getting peoples’ attention and buying power before the competition does.
The eternal fight.
And then there’s a normal human being like you and me who spends some fun time on an African safari and manages to teach us all how to get 64 Million views on YouTube at a snap ! He has fun, the viewers have fun and everybody is happy!
How did this happen?
How to get 64 Million Views on YouTube
In September 2004, two tourists from America visited Kruger National Park in South Africa. They were lucky enough to be at the right spot at the right time with a small sheap camcorder in hand when a pride of lions stalked and attacked a herd of buffalo who were coming to the dam to drink. I won’t tell you the story as it’s really worth watching – just click on the picture above as it will lead you to the YouTube video. You will be holding your breath for a few moments though, so be prepared… but besides some unbelievable animal interaction, there’s a happy ending to this daily drama in the bush. So have a look at “Battle of Kruger” unless you’ve seen it already – perhaps following my earlier post on the topic.
Of course, putting this video on YouTube got the ball rolling and viral marketing take over as more and more people watched and referred it to their friends, emailed the link or simply posted the video on their Facebook pages. Social Media marketing today is really easy, costs nothing and is simply a way to communicate interesting stuff to those we know and talk to. And we know that everyone knows everyone around just 6 corners. In other words – the entire marketing was done with no dime spent: by users.
It’s User Marketing… though I haven’t heard this word being used yet…
That’s how to get 64 million views on YouTube! Just grab your camera and start :)
