How Social Media can Raise Awareness
Coming back to my feedback regarding the eTourism Africa Summit in Cape Town, South Africa, here’s a short snippet to show how Social Media can raise Awareness. This can be of tremendous help for many worthy causes. Here a brief example concerning Nature Conservation, where we can help protect one of our most precious resources right here in Africa.

How Social Media can Raise Awareness
Presenter Damian Cook from Kenya demonstrates with the example of Africa’s almost extinct Northern White Rhinoceros how we – the ‘users’ of the Internet… the ‘producers’ of so-called ‘content’ that continuously floods Social Networks like Facebook and Twitter – and obviously YouTube (watch my next post !) …with all the new stories, comments, thoughts and recommendations… can make everybody aware of things that matter, that are of concern to all of us and where it’s worth to stand together for a real cause. Please watch this brief snippet on YouTube for more information.
Keep the Pressure On
As long as we “… keep the pressure on…” we have good chances to have a positive and powerful impact – here for a truly worthy cause: saving one of our most precious resources.
This example shows the mind-boggling power to influence and determine that Social Networks have – meaning: the users, to be exact: YOU! So no more hiding; we can all make a difference: yes! we CAN!

